To start social media conversations with a call to action (CTA), you want to invite your audience to do something simple, specific, and easy to respond to.
Here’s a step-by-step guide with examples:
How to Start Conversations with CTAs
-
Ask Open-Ended Questions
Encourage sharing experiences, stories, or opinions.-
“What’s the biggest challenge you’ve faced with [topic]?”
-
“How do you stay motivated when [situation] gets tough?”
-
-
Use Either/Or & Quick Choice CTAs
Make it easy for people to answer fast.-
“Coffee or tea—what powers your mornings?”
-
“Do you prefer working from home or the office?”
-
-
Invite Sharing & Storytelling
People love talking about themselves.-
“Tell me about your first job and what you learned from it.”
-
“What’s one tool you can’t live without at work?”
-
-
Encourage Tips & Advice
This makes your audience feel like experts.-
“What’s your #1 tip for staying productive?”
-
“What advice would you give to someone starting in [field]?”
-
-
Tap into Aspirations or “Future You”
Gets people thinking about possibilities.-
“If you had an extra hour each day, how would you spend it?”
-
“What’s one goal you’re excited to crush this year?”
-
Pro tip: End your post with a direct, simple CTA like “Drop your answer in the comments ” or “I’d love to hear your thoughts!” — it signals clearly that engagement is welcomed.